Muses

4 Major Challenges of Chatbots for Small Businesses

Chatbots (or chat robots) have become quite popular nowadays, especially among established businesses. These are automated programs that can be customized to provide product and shipping information, resolve minor problems, and point to articles in the knowledge base. Companies prefer chatbots over real human customer services because chatbots offer improved customer experience with 24/7 availability, faster responses, and improved accuracy.…

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Trying Too Hard to Please Customers – Does it Make a Difference?

It’s a common perception that customers tend to remain loyal to companies that try to go above and beyond to satisfy their needs. However, the latest research clearly contradicts this belief. Recent research shows that customers only want a simple and quick solution to their problems. Going too far beyond what is expected may even backfire if it leads to…

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