Conversion 101: The Steps

Do you want to attract more potential customers to visit your website? Are you looking for the best way to convert your visitors into customers? Do you know what is the biggest conversion strategy that almost always works?

You have come to the right place.

Here you will find out the steps to be original and drive more SEO traffic to your website; traffic that actually converts.

So, let’s get started.

Increase Your Conversions – A Step-by-Step Guide

Step #1 – Design an attractive storefront

And this not only requires having high quality product images and an impressive home page but also having descriptions that list down everything related to your product. Also, make sure there are a number of filters to narrow down search and other navigation options so people can find exactly what they are looking for.

So, this is the first step in increasing your conversions and as you can see it is linked to content marketing. If your product descriptions are not well-written and your images are blurry and low-quality, your chances of landing a sale wouldn’t be very strong.

Step #2 – Improve the shopping experience 

Things like creating an account to checkout or making people visit different links before they could actually initiate the checkout process are only additional steps that may not be needed.

You can also improve the shopping experience by offering a Whatsapp or Messenger button on your website to allow visitors to place an order through direct and real-time contact.

This is particularly useful when you have products with highly fluctuating prices or products not currently available in your inventory. A Live Chat option is also a great way to allow users to have their problems resolved before they could place an order.

Step #3 – Do not overlook the importance of Privacy Policy 

If you don’t already have a privacy policy or terms of service on your website, it’s time you added these things. Customers who are serious about purchasing from you are going to read these pages.

They want to be 100% sure about how their information is going to be used and how you can protect them. Always keep your customers in the forefront when laying out a privacy policy but also make sure you don’t hurt your business while doing so.

Step #4 – Get ahead of your competitors

People are always on the lookout for something new and unique to get from a business. They will be more likely to buy from you even if you offer a tiny incentive not offered by your competitors and this is how you can get ahead of them.

Step #5 – Get rid of the clutter 

Having a great website involves having only valuable and most useful content. But that doesn’t mean you should start cluttering your space. Make sure everything you offer is important for the customer and that there are no distracting elements particularly above the fold.

Step #6 – Put your call to action up front 

Even if you have a long form landing page, make sure your call to action is placed at the right place so it is not lost while scrolling down. The ideal place for a CTA is above the fold and down below towards the very end of the page.

You must have guessed by now that valuable, unique, and informative content is among the top conversion strategies that almost always works.

Do your research before writing any content that has to go on your website or social media, make sure it is free from grammatical and spelling errors, and find out how you can make it even better and more valuable for the reader.

At the end of the day, it is your presentation to the visitor that is going to make them convert. So, don’t neglect the importance of the above steps if you want to make sure your visitors complete your call to action and convert into customers or subscribers.

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